A variety of tools exist that can lead to a richer experience when viewing the web. For instance, flash based games are considered rich content because they draw consumers to a richer experience (Lancie, 2009) Another example of rich content is material that offers a higher degree of detail. For example, it is no surprise that visual content offers a more attractive way of conveying information. The ideal is being able to combine visual medium with intractability. Below are a number of tools that offer such engagement.
Tools of engagement like a zoom viewer or data capture focus on interaction and enable content to be rich in their own self-contained setting. A benefit of this is the blurring of the lines between entertaining and educating (Lancie, 2009). Google wave offers Real time collaboration with the ability to embed media and documents (Jefferson, n.d). An example of a website that utilizes this approach is Google wave. This site is dynamic and allows two or more to collaborative view and work on the same document. Another advantage is user communication resembles forum threads, an advantageous way to view and respond to comments .
Another tool called Typekit can help set a website a part. This service allows users to purchase fonts to be used on websites. Considering there are 7 fonts users typically use for the web, this service offers creative alternatives to the standard. Such a service is unique, and Typekit may be the way to reinvent typography. Blog.typekit.com
Wordpress is another possibility at improving the users inability to participate in a website. Having the ability to comment on a websites creative content has become a popular tool utilized that have emerged beyond blogs. Such a program is also imperative where feedback is needed. The ability to leave feedback may for instance, help real-estate viewers understand local market and make more informed judgments. An example where this is implemented is realestate.com.au/localvoices
Adding video can make your site visually interesting, especially since 11 billion videos were shown in September of 2009 alone (Jefferson, n.d). Video hosting sites that specifically allow companies more control and customer service includes such sites as Sorenson Media’s 360, VideoBloom, and Fliqz. Since there is a preference to watch a video over reading text, videos will increase a websites audience.
Website of interest:
http://holding.macheist.com/evidence/ - does a interactive website where
http://www.doritoslatenight.com/ - scans bag and plays blink 182 song
http://ge.ecomagination.com/smartgrid/#/landing_page - allows you manipulate smart grid
http://www.toyota.com/vehicles/minisite/newprius/ -can manipulate prius car
http://bldgblog.blogspot.com/2009/05/evil-lair-on-architecture-of-enemy-in.html - on the architecture of the enemy in video game worlds
http://www.hobnox.com/audiotool - create electronic music with this tool in browser
http://devkick.com/ - computer scripts to use for designers
http://weloveyouso.com/ - inspirations for movie “where the wild things are”
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